Adidas is a famous brand in the world, their products are always used by athletes. But in recent years, Adidas has changed their target and start make difference products, such us sports shoes, popular dress and accessories. The inauguratop's firstborn son was the one who make Adidas successful, his name is Horst Dassler. He is very good on marketing and Mass Communication; he knows the image is the most important of a brand, so he worked hard on marketing and achieved his goal. Now Adidas is a worldwide famous and popular brand, everyone loves it and so do I.
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